Founded in 2010, the brand uses Tee as vehicle, to arouse the ego and “Just For” in everybody’s heart in this era lacking of belief: search and insist on the faith in our heart. Bold and avant-guard, simple and clever, wearable and original mix-and-match style, to go with liberal and natural fabric, which makes those who believe in “Just For” feel the life force from freedom and ego.

Crossover creative BADWIN CHEUNG believes that personal fashion style should not be the same all the time, everybody has endless possibilities, fashion as the vehicle of expressing personality and style, should induce us to meet the unknown self. After in-depth cooperation with the fashion industry over years, he founded the very characteristic designer fashion brand JUST FOR TEE in 2010.

The design of JUST FOR TEE came from deconstruction and reconstruction. The designer gave up the creative method of traditional fashion design, to use freedom in heart to recompose, reconstruct fashion, fully explore the possibility of every single fabric.

The brand uses Tee as vehicle, to arouse the ego and “Just For” in everybody’s heart via personal fashion style: search and insist on the faith in our heart. Bold and avant-guard, simple and clever, containing lots of mix and match diversifications, to go with liberal and natural fabric, which makes those who believe in “Just For” feel the life force from freedom and ego.