Shrekahnth Yeddula graduated in Fashion design at the National Institute of Fashion technology, India. He launched his first collection at Dubai Fashion week in Spring-Summer 2010 and worked on a new wave of digital artwork, which was inspired by the art and architecture of Dubai. He is currently experimenting with geometry and structure in his patterns and his prints, injecting technological elements and modernizing fashion to suit and comfort with his own uniqueness. Today Shrekahnth's work is angled towards the modernization of an ethnic aesthetic, through the medium of hyper-real prints and his deft manipulation of these prints. He has created a fusion of foreign subjects and contemporary Islamic art that translates into fashion-forward prêt-à-porter.